SQRL Snacks was in need of a brand visuals and a pouch design for her homemade protein bars. Targeting young adults and mothers with children, we wanted to create something visually captivating towards both groups. Hence, playful shapes, fun typography, and an energetic color palette.
PROBLEM: Creating brand and label visuals for a healthy protein bar that held exciting design.
SOLUTION: Focusing on soft shapes for approachability, a unique color palette which differentiates each flavor, and typography that's sure to grab the attention of the audience.