Roots of Earth
Roots of Earth is a concept brand that focuses on producing kombucha made with monk fruit for an even healthier touch. The brand values health, sustainability, and educating their audience on their ingredients and the benefits of kombucha.
PROBLEM: Design a series of illustrative kombucha flavors, along with a website layout.
SOLUTION: Understanding the buyer personas: someone who cares about health, I wanted to create a playful and lighthearted concept for labels the brand that would highlight their ingredients, while also catching the eyes of anyone walking down the aisle of a grocery store.