Gorilla Army is a brand that sells calisthenic gear and was in need of logo designs to place on their products.
PROBLEM: Creating a brand guide for a calisthenic company.
SOLUTION: Keeping the design to match a strong and bold look, we decided to move forward with a play on the gorilla icon, which happily matches their name. The type holds diagonal strikes, indicating movement. The strike also appears on the gorilla eye, giving it a tough look.