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Gorilla Army

Gorilla Army is a brand that sells calisthenic gear and was in need of logo designs to place on their products. 

PROBLEM: Creating a brand guide for a calisthenic company. 

SOLUTION: Keeping the design to match a strong and bold look, we decided to move forward with a play on the gorilla icon, which happily matches their name. The type holds diagonal strikes, indicating movement. The strike also appears on the gorilla eye, giving it a tough look. 

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GorillaArmy_Logos_RGB_ Primary White.png
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