PROBLEM: I was tasked to create a series of product redesign of Caravella Liqueur, both Limoncello and Orangecello. Caravella pescacello is a new flavor idea.
SOLUTION: Caravella translates to "Caravel" in english: "The caravel is a small maneuverable sailing ship used in the 15th century by the Portuguese to explore along the West African coast and into the Atlantic Ocean." Caravella has a very elegant sound to it, and the products include flavors from Italy. I wanted to give this a vintage, elegant, "rich beach wife" feel (haha). By pairing a serif with a san-serif, and using etched style illustrations, paired with nice pastels and bright colors, this project came together!